Will 5G Benefit Your Business?


WIll 5G Benefit Your Business

There has been much talk about 5G, including polar opposite views as to whether the new leader in mobile data delivery and usage is A. A cancer causing blight on society, or B. A more efficient way to harness the web, significantly improving all 'local businesses near me'.  The question each and every business needs to ask is: With so much truths, half truths, and lies out there..do I really need 5G for my business?

Perceived Advantages of 5G

The advocates of 5G say that it will significantly improve many areas of the net, and that progress in this field will benefit what is essentially the future of business, online revenues and growth. They say that 5G will:

Give greater download speeds due to greater bandwidth(up to 10 gigabits per second)

Become the market norm, with around 1.7 billion users by 2025(wikipedia)

Of course, if your modelling is based around the assumption that download speed is essential, then it makes sense to opt in for 5G. 

Many web based companies today, and the number is increasing exponentially, would soon become 'techno dinosaurs' if they didn't take advantage of the latest available technology. Companies that require microsecond net speeds, such as trading software et al, would also welcome the innovation with open arms.

But, is 5G established enough already to be a viable option for your business? For instance, would a company such as window cleaning Maroubra feel that the cost of a handset and contract would be offset by the benefits...and availability of the 5G service to it's clients?

5G Availability in Australia

Surprisingly, the rollout of the 5G network in Australia has gone relatively smoothly at this point. Usually rollout of any upgrades, or new services, are met with roadblocks, setbacks, and sometimes even cancellations.

As an example of this, consider how Australia's NBN has progressed. Sure, we do have a functioning NBN network, with the aim of keeping up with other industrialised nations. However, the rollout of the NBN has not been entirely smooth. The overseers of Australia's NBN would likely point to the fact that an upgrade of this type is almost exclusively saddled with bugs that need ironing out...hence why 5G could have sat in a quagmire of inefficiency, but hasn't(relatively).

By June of the year, RCR Wireless projects that Telstra aims to offer the service to 75% of the nation, which is amazing considering that the service is still juvenile in terms of age.

This fact alone shows why, for a large section of the increasingly online business community, accessing 5G should be a priority. However, in our example mentioned earlier, of window cleaners in Maroubra, the step over is much less compelling, why?

At this point, the traditional 'bricks and mortar' style businesses don't require data download speed to function. Yes, as with all businesses, some functions will always be handled online, however those functions are almost completely independent of the need for high download speeds. As an example, say for instance that a business is using 'Quick Books' for it's accounting, invoicing, and taxation preparation. This platform would require a 'stable' download ability for spreadsheets, BAS etc. However, the platform is in no way connected with a need for download 'speed'. 

Assuming that traditional businesses don't require 5G at this point, the question is, will they in the future? The answer to that is a likely, yes, why? 

Many phones are not able to access 5G...their technology is not at the standard to avail themselves of it. As time goes by, and the standard becomes one where all online platforms are tailored to 5G, many devices that we currently use will become inefficient or even unable to operate smoothly unless it is 5G compatible. Whilst this is not a major issue at this time, time in itself will gradually make this a more telling requirement. So, what should our local window cleaner plan for?

It would be wise for any traditional business to think that whilst they don't necessarily need 5G at this point, that they shouldn't rule out, or take a position against, using it in the future. As mentioned earlier, technological upgrades can be fraught with setbacks, so the time when you will need to change over is not 'set in stone'. Each business must guage their own productivity and requirements, and, when the need becomes apparent, make the change.

The Current State of Play For Traditional Businesses and 5G

If we think about who are the 'local electricians near me', you will likely think about a chap, or lady, who has served many years in an apprenticeship and now drives a van, visiting homes and offices fixing electrical issues. This electrician may have a shop or other office from which they operate, as do most traditional businesses. These businesses may say that they rely on recommendations, foot traffic, or signage for their new business, but is that opinion accurate?

Most traditional businesses used to use a directory such as Yellow Pages for their new business. It was a sizeable, yet rewarding investment for them. They resisted the need to build a website and felf that their 'bottom line' showed the merits of their stance. But, remember, even Yellow Pages has long sinced steered away from emphasizing physical book directories to a more accessible, and efficient, digital presence. For many of their clients, however, they are yet to follow their lead.

This issue rose all the more to the fore during the recent Covid-19 Pandemic. At and during lengthy periods, non-essential shops were shut down. For those who didn't have a digital platform it meant simply ceasing to operate, and relying on government support. For those who had added an e-commerce platform to their physical store, they may even have seen increases in sales!

What is the point that we are trying to make? No commercial venture is failsafe. However, for those who have kept up with technological progress survival has been less pressing an issue. 5G is just the latest rung on the ladder of progress.

The current state of play for traditional businesses is that.upgrading their phone networks to 5G is not essential, and, as mentioned earlier, this is wise. But, remember one thing: Progress is a cruel master. Either you follow the dicates of progress, or you can find your commercial life terminated.

That being said, many traditional businesses are not upgrading to 5G. For those who want to survive in uncertain times, making the change may prove to be a wise investment.

5G Will Likely Be The Future..Will You Be There?

The Beauty of Bondi

One of the most iconic towns in Australia..perhaps the Southern Hemisphere, is Bondi, home of the World Famous Bondi Beach. As owner of window cleaning Bondi, I have had years of experience in exploring, and delighting in visiting this brand that captures Australia like no other.

Bondi Beach, Australia

How did this iconic beach get it's name, and why is it so important today?

Bondi A Rich History

It is no surprise to anyone who has been here, that the name Bondi comes from an Aboriginal word which has the same meaning as 'surf'. That word is Boondi, and surf is one of the most alluring of benefits that Bondi offers on a typical hot Australian summer's day.

So popular is Bondi today that properties here can easily cost multiple millions of dollars, as seen in many real estate directory sites. And yet, most of the units, apartments, and townhouses here are anything but new.

Bondi Beach Properties

But, since so many wealthy Australians now call Bondi home, who was the first to have a dwelling here, by the surf?

That distinction, according to Wikipedia, belongs to a chap named William Roberts, a road builder, who received a parcel of land in this area. Of course, even Mr Roberts, who was seeking to expand upon his holdings here would have been unaware of just how sought after land would eventually become.

Despite his claim to be the first landholder in the area, several decades later, in 1851, a more sizeable allotment would be secured, who were the fortunate new owners?

That distinction fell to the partnership of Edward Smith Hall and Francis O'Brien. Their allotment, which included some of the beachside frontage, amounted to a whopping 200 acres! Had they been alive today, that holding would likely have yielded a return in the hundreds of millions of dollars.

Between 1855 and 1877, O'Brien secured the sole ownership of the parcel from Hall, who was actually his father in law, thereby becoming owner of the new 'O'Brien Estate'. O'Brien initially had good intentions, opening the area to the public for picnics and other uses. However, Bondi, popular then as it is now, soon caused the benevolent O'Brien to try to limit public access, however, the authorities intervened and ensured that the area remained in public use.

Bondi Today

In reality, Bondi is not head and shoulders above it's neighbour beaches in terms of beauty. Coogee, Maroubra, and even niche bays like Clovelly, are areas that probably match Bondi for appeal. So, why is Bondi on the lips of people around the World when the others aren't?

The reason is that Bondi has now become a brand of global worth. If you mention beach in Australia to anyone from the far flung corners of the World, Bondi will likely be the first place that they can think of. It's property prices reflect not the intrinsic value of the sand and water, but the brand that encapsulates those assets.

Parking in Bondi can be somewhat difficult. Most parking is paid by meter. During Covid-19 authorities did allow a period of free parking, but this has now ended. The problem is, for anyone who balks at paying for parking, that even if you are comfortable paying for short periods here, you may not find a space! The area is THAT popular.

As such, if you want to schedule a visit to say that you have been here, come early. However, if you are simply after just a great beach, better parking is available at Maroubra, just a couple of miles away.

Sea Temperatures

Bondi is worth a visit anytime of the year. However, if you are going for a swim, the months of October to April are the best, why? The water temperature is dictated by the 'East Australia Current', made famous in the Hollywood animated film 'Finding Nemo'.

This current elevates the summer sea temperatures to well over 20 degrees Celsius. However, in winter, the current changes 180 degrees in direction, dragging up cooler waters from the South. Because of this, going for a dip in the May to August months means immersing yourself in temperatures that are as low as 15 degrees Celsius (High Fifties Fahrenheit))!

Summing It Up

As brands go, Bondi is awesome. For practical beach purposes, visit one of it's neighbours. 

Despite the pros and cons here, it is well worth visiting Bondi. It has lifeguards, surf, white sandy beaches, and cafe's and restaurants...so it is not lacking in amenities. Even if, during your Australian holiday, you only spend one day at Bondi Beach, it will be a day well spent!

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